“NEW YORK, May 30, 2014 /PRNewswire/ — World-Famous Avenger, Iron Man, joined Police Athletic League (PAL) kids atop the Empire State Building which was lit in green and white on Thursday, May 29 to celebrate PAL’s centennial.
Joining Iron Man and the PAL kids were JD Michaels and Marcel Braithwaite. Both were on hand as part of the launch of a new Avengers comic book, “Heroes Welcome,” created by BBDO New York and its Diversity Council and Marvel Custom Solutions. #PALNY100
About Marvel:
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world’s most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information visit www.marvel.com (c) MARVEL
About BBDO:
BBDO’s mantra is “The Work. The Work. The Work.” Every day, BBDO people in 289 offices in 81 countries work day by day, job by job and client by client to create and deliver the world’s most compelling commercial content. For eight years in a row, BBDO has been named the most creative agency network in the world in The Gunn Report. In addition, BBDO has been chosen Agency of the Year multiple times by each of the leading industry trade publications. BBDO (www.bbdo.com) is part of Omnicom Group Inc. (NYSE: OMC)
About Police Athletic League
New York City’s Police Athletic League is the first and finest civilian-run PAL in the country. Founded in 1914, PAL has served the city’s young people for 100 years. PAL provides recreational, educational, cultural and social activities to 40,000 boys and girls annually. It is also the city’s largest, independent, nonprofit youth organization. For more information, please visit www.palnyc.org.”
Source: WallStreetJournal
