Proving the star power that Iron Man has, a recent airing of the 2nd film was very effective
in providing a ratings boost.
“With the network premiere of “Iron Man 2,” opposite Fox‘s season premieres and NBC‘s unscripted originals (“MSQ”/”America’s Got Talent” penultimate episode), ABC was up by double digits week to week in Total Viewers (+15% – 3.8 million vs. 3.3 million) and Adults 18-49 (+33% – 1.2/4 vs. 0.9/3).
With the 2010 Marvel theatrical, ABC drew its largest Tuesday audience in 2 months and earned its highest non-sports young adult number on the night since May – since 7/23/13 and 5/28/13, respectively.”
Source: Broadway World
